Purple Village

It’s all about connection, shared excitement
and feeling understood during one of the most emotional days as an ARMY.

We all feel the same.

A shared concert stay experience for ARMY in Europe during the 2026 concert days.
Stay together, connect, and experience it all as one community.

25+

ARMY from different nationalities

3 Cities

ARMY stay in 3 cities in Europe

ARMY

together

One Heart

One purple heart. Shared experience

Fully booked

Madrid

June 26-28, 2026

See where you’ll stay →

Hotel highlights

Rooftop bar with city views
Social lounge & hangout spaces
24-hour reception
Free WiFi
Located in the heart of Madrid

Fully booked

Munich

July 11-13, 2026

See where you’ll stay →

Hotel highlights

Comfortable private rooms
Daily breakfast options
24-hour reception
Free WiFi
Close to publuc transport
Free transport on the concertday

Fully booked

Paris

July 17-19, 2026

See where you’ll stay →

Hotel highlights

Rooftop terrace & bar
Café & social lounge areas
24-hour reception
Free WiFi
Close to public transport
Modern private & shared rooms

Moments from Purple Village

We'll be sharing our favorite moments from each city throughout the weekend.

Follow along on Instagram for daily updates and watch the recap after every Purple Village.

Follow on Instagram

Experiences from Purple Villagers and ARMY Brussel Bus.

P from Spain - Purple Village Madrid

“Thank you for organizing girls! I was going to go alone to the concert but met a friend and we joined the experience together and our roomates were also incredible. The concert was amazing but this made things so much easier and enjoyable. I too wish we had more time to enjoy the activities you planned and meet everyone involved"

and more Purple Villages in 2027

Manifesting an extended tour....

BoraHearts

Purple Village is a project by BoraHearts. For ARMY, by ARMY.

Not affiliated with BigHit Music or HYBE.

Purple Village is organized by Borahearts, an ARMY-founded initiative based in the Netherlands, created to bring fans together through shared experiences.

Bora means purple, the color BTS gave to ARMY as a symbol of trust, love and forever. Hearts stands for connection, passion and the people who make this community special.

Through Purple Village, Borahearts creates spaces where ARMY can stay together, connect and experience concert days as a community.

Always Borahae💜

An & Bibi

SHOP

Our Partners

Purple Village is proud to collaborate with trusted partners who help create memorable experiences for ARMY across Europe.

Accommodation and services are provided by our hotel partners. Purple Village adds the ARMY community experience around your stay.

Accomodation Partners

Other Partners

Creating ARMY-inspired clothing and accessories that help make every concert experience even more memorable.